WBB Establishes Vertical Lift Consultancy

April 7, 2008
Whitney, Bradley & Brown, Inc.

WBB has expanded its strategic consultancy services to include an expertise base in US and International Vertical Lift.

Led by Mark Gibson and Frank Boynton, WBB now offers insights into the Department of Defense (DoD) Joint Capabilities Integration and Development System (JCIDS), Acquisition and Performance Based Logistics (PBL). WBB Consultants provide both operational and industry expertise specifically focused on the Vertical Lift sector of US Defense and Homeland Security.

WBB offers critical expertise to help our military, civilian, and industry customers:

Answer questions about Independent Research & Development (IR&D)
Recapitalize aging Vertical Lift airframes
Conceive and develop new technologies to address emerging and evolving threats
Implement new Joint Operational Concepts with Vertical Lift solutions

WBB recognizes that current recapitalization practices (primarily COTS/GOTS solutions and remanufacturing) do not enable future three-dimensional Joint Operational Concepts of maneuver and sustainment for the noncontiguous fight. At the same time, the Armed Forces' operational environment is shifting toward ground and Vertical Lift-centric operations (OIF, OEF, HOA, Balkans, and Homeland Defense).

DoD Vertical Lift aircraft capabilities are not optimized for the asymmetric battlefield of "Long War," having been envisioned, designed, and developed for employment against a contiguous, linear threat. WBB has a strategic and vested interest in helping our customers solve these intricate and critical issues.

Vertical Lift Leadership:

Mike McCartin

Senior Vice President
Strategic expertise and Aircraft Roadmapping

Mark Gibson

Government and Industry experience in Vertical Lift
Joint command and combat experience
Strategic planning, Roadmapping, program management and requirements/capability development

Frank Boynton

Expert in Vertical Lift Survivability issues
OUSD Acquisition, Technology & Logistics experience as program oversight for all Vertical Lift programs
Deputy for the Joint Vertical Airlift Task Force (JVATF)
Chair of the Rotary Wing Survivability IPT

Jim Moentmann

Strategic planning, concept development, joint air-ground integration, C2 systems and joint doctrine
Former Chief of Staff for Combined Forces Command - Afghanistan and Executive Officer for US Army Europe
Director of the Army Joint Support Team at Hurlburt Field and Nellis Air Force Base
Combat aviator, brigade commander, experienced in Attack, Cavalry and Assault units

James Kelley

Retired Major General, US Army Aviator
Established the strategic plan for US and Coalition Forces support throughout Middle East
Expertise in Strategic Planning Process, Requirements Generation, Mission Planning, Logistics, Training and Mission Support
Former Deputy Assistant Secretary of Defense for Readiness, Training and Mobilization
Qualified in Black Hawk, Cobra, Kiowa and Huey

Please feel free to contact us for additional information about our Vertical Lift Consultancy at: 703-448-6081 ext. 0