Market Assessments and Market Penetration

Market Assessment and Market Penetration

Customer: Major Defense Prime Contractors

Challenge: Clients are concerned about market penetration when positioning themselves in new markets and ensuring the continued relevance of their product lines. The Department of Defense annually revises its visions, budget, and establishes new requirements. Clients want to understand the implications of these changes and adapt to the changing market.

Defense market research from WBB offers industry clients a market assessment of potential business opportunities that present an increased market for their products. WBB consultants have operational experience, coupled with an understanding of the defense and federal markets, to provide WBB clients an unbiased view of the competition and marketplace, providing both market assessments and market penetration strategies.

Methodology: Market Assessment – Market Penetration Strategy Development

WBB conducts detailed market assessments. Starting with expert insight into the latest Service visions and requirements, WBB conducts market assessments by working with the client to fully understand their product lines and to then map DOD requirement gaps to potential client offerings. WBB then works with the client to evaluate the risk and potential return of various investments, enabling clients to make informed strategic decisions that will affect the market penetration. After developing a selection of most promising offerings, WBB works with the client to develop a detailed market penetration strategy.

Value: WBB's clients are uniformly impressed with the level of research provided by WBB and the interactive, facilitated decision support sessions using ThinkTank™ and Team Expert Choice™ that enable corporate stakeholders to come to agreement on investment priorities based upon the market assessment results and adopted market penetration strategy.

Please feel free to contact us for additional information about WBB Market Assessment and Market Penetration at: 703-448-6081 ext: 0