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WBB Establishes Health Care Competency

June 9, 2008
Whitney, Bradley & Brown, Inc.

WBB has expanded its consulting services to include strategic expertise in health care transformation capabilities.

Led by Satish Gattadahalli, Elliott Bloxom, Ed Piskura, and Paul Ryan, WBB now provides insight into health care transformation by applying principles of management consulting, systems engineering, operations and logistics management, health informatics, strategic IT management, quality management, policy, and information/knowledge management.

Our core principles exemplify strategic value, mission impact, objectivity, creativity, industry knowledge, innovation, operational excellence, evidence-based practices, collaboration, and thought leadership. Our goal is to dramatically improve health care quality, reduce costs, enhance patient safety, and improve patient and provider satisfaction.

For more on the WBB health care consultancy:

Business Context

Health care is a key issue with profound national, global, social, and economic implications. It is undergoing a fundamental transformation and is at a strategic intersection—ominously close to a tipping point scenario.

Change agents driving health care transformation include:

  • Health care is becoming an economic and competitive issue; spending is expected to reach 19.5% of nation’s GDP by 2017 (up from current levels of 16%)
  • Millions of Americans are uninsured or underinsured
  • Increasing evidence of chronic conditions in the US
  • Enhanced focus on prevention, health ecosystem, and public health issues
  • Patient safety continues to be a national issue
  • The acute need to improve clinical, administrative, and financial business processes
  • National debate on implementation of Health IT, electronic health records, the National Health Information Network (NHIN), personal health records, and secure exchange of health information continue to grab the attention of policy makers and providers
  • Health care is more patient-centric, patient-centered, personalized—thus empowering patients to make better decisions and manage their health
  • The looming shortage of medical personnel
  • Implementing evidence-based medicine, evidence-based management, and P4P Programs
  • Transformative influences of genomics and proteomics.

Health care transformation is a strategic undertaking. Organizations that lead change must develop and implement strategies that are responsive to multiple health care stakeholders (e.g., patients, providers, payers, public health entities, researchers, and academia), and achieve dramatic "systemic" and sustainable health care outcome improvements.

WBB serves as a strategic transformation agent.


WBB's Value Proposition & Offerings

WBB Consulting, headquartered in Reston, Virginia, provides a full-service consultancy aimed at the most challenging issues to government, non-profit, and commercial industry.  Our team of 250 full-time professionals has extensive experience developing solutions that optimize performance in the federal and commercial sectors.

Our technical and management consulting services focus on such issues as:

WBB’s health care consulting competency understands the challenges facing the health care industry and its stakeholders. Our interdisciplinary strengths have had strategic impact on customers such as the Veteran’s Health Administration (VHA) and the Office of the Secretary of Defense (OSD) Health Affairs, helping them manage architectural planning, requirements development, and acquisition strategy for the next generation of health care systems.

Our strengths in health care consulting can be distilled into three primary areas:

  • Health Care Strategic Insights: Industry Knowledge, Market Trends and Drivers, Strategic Planning, Strategic IT Planning and Governance, Business Visioning, Scenario Planning/Development, Concept Development, Requirements Support, Enterprise Architecture, Health Segment Architecture, Health Architecture Reviews, and Management Consulting
  • Health Informatics Consulting: Standards Advisory and Advocacy, Information Strategies, Health Information Technology Planning/Adoption (feasibility, requirements, trade-offs, acquisition support, effectiveness), Health Care Analytics, Development of Quality of Care Measures, Information Assurance, and Decision Management Framework
  • Health Systems Engineering and Operations Analysis: Workflow/Process Modeling and Optimization, Medical Logistics, Statistical Analyses, Simulation, System Improvement Training (e.g., Lean Six Sigma), Organization Design and Manpower Planning, Health Care Administration Consulting, and Health IT Risk Management

Our team of health care experts, whose credentials include Fellowship in the American College of Health Care Executives and board certification in Health Care Administration, possess significant experience in public policy, medical personnel policy, medical systems interoperability, information security certifications, health care strategic IT management, and health informatics implementation.


Case study: Support to the Veteran's Health Administration (VHA)

WBB provides strategic advisory services to VHA—the largest integrated health care system in the US with over 5.5 million patients. Our services include:

  • Shaping and implementing business architecture strategies
  • Information strategy consultation
  • Veteran's Affairs (VA)-DoD Joint Programs and Interoperability work
  • End-to-end requirements capture and management strategy
  • Future acquisitions strategy planning
  • Transition Planning and Manpower Planning support
  • Systems engineering consulting, program management, product effectiveness, and thought leadership
  • Executive support, organization change management, leadership off-sites, investment prioritization, on-site tactical manpower support, and portfolio planning/coordination

Government Health Clients

In addition to work with the VHA, WBB has provided strategic Architecture and Information Support Plans (ISP) documentation to numerous OSD Health Affairs program offices such as:

  • Theater Medical Information Program (TMIP)
  • Resources Information Technology Program Office (RITPO)

Product and system components supported included:

  • Coding and Compliance Editor (CCE)
  • Defense Occupational and Environmental Health Readiness System-Industrial Hygiene (DOEHRS-IH)
  • Centralized Credentials Quality Assurance System (CCQAS)
  • Defense Medical Human Resources System (Internet) (DMHRSi)

Please feel free to contact us for additional information about our Health Care Capabilities at: 703-448-6081 ext. 0.